High speed, high fashion: Tommy Hilfiger meets F1: The Movie

The growing importance of fashion in Formula 1 is hard to ignore – from pit lane to boulevard, the boundaries between motorsport and fashion are becoming increasingly blurred. This development is now spectacularly reflected in the latest collaboration between Tommy Hilfiger and the upcoming blockbuster F1: The Movie. The heritage label, which has been deeply rooted in Formula 1 since the 1990s, is bringing its iconic Americana style to the heart of a fictional F1 world – and to the big screen.

The film focuses on the fictitious APXGP team, whose visual identity was largely shaped by Tommy Hilfiger. From the branding of the cars to the team clothing, everything bears the label’s unmistakable signature. The brand not only brings style to the game, but also cements its long-standing connection to racing – a relationship that has been characterized by collaborations with Ferrari to Mercedes-AMG F1 and not least by the close connection with Lewis Hamilton.

The authenticity of the production also makes you sit up and take notice: F1: The Movie was shot directly on real race weekends – with Brad Pitt as veteran racing driver Sonny Hayes and Damson Idris, Tommy Hilfiger’s new menswear ambassador, as young teammate Joshua Pierce. The camera work is set to make cinema history with real onboard shots and high-speed racing scenes – a clear indication of how serious the makers are about portraying Formula 1.

Tommy Hilfiger is using this platform to underline its position as a style-defining force in motorsport. In the past, the label has already demonstrated a feel for the cultural momentum through capsule collections with streetwear icons such as Awake NY or sensational collabs with up-and-coming designers such as Clarence Ruth. These projects prove that motorsport aesthetics are more than just racing suits and sponsor logos – they can be a fashion statement, lifestyle and identity.

The cooperation with F1: The Movie is therefore more than just product placement. It is a statement about the fusion of two worlds that charge each other: the precision and drama of racing meets the expressiveness and vision of fashion. For Tommy Hilfiger, this means another chapter in a narrative in which speed, style and cultural relevance are inextricably linked.

Photos: Tommy Hilfiger