Fusion of luxury and tradition: Porsche x Vitra

In an unprecedented partnership, the renowned Swiss design furniture manufacturer Vitra has reissued three of its iconic chairs exclusively for Porsche. Under the name “Porsche Pepita Edition”, these masterpieces of design are presented with a touch of Zuffenhausen’s automotive history – what makes them so special: The chairs are upholstered in Porsche’s unmistakable Pepita fabric. These exclusive pieces of furniture had their world premiere at “The Art of Dreams” event at Palazzo Clerici in Milan, which took place from 16 to 21 April 2024.

Both companies share a history of visions and the realisation of dreams. Back in 1948, the design duo Charles and Ray Eames submitted their pioneering chair with a one-piece seat and backrest to the prestigious “Museum of Modern Art” competition. Meanwhile, Ferry Porsche and his team were designing the legendary Porsche 356 “No. 1” roadster. This creative symbiosis marked the beginning of two extraordinary success stories.

“This creative symbiosis marked the beginning of two extraordinary success stories.”

As part of the exclusive partnership for the “Porsche Pepita Edition by Vitra”, Vitra is now producing three limited edition chairs for Porsche. The striking Pepita pattern, consisting of small checks connected by diagonal stripes, adorns the surface of these pieces. Originally available for the first time in 1965 as official equipment for the Porsche 911, the Pepita pattern has developed into a timeless classic that has also celebrated its renaissance in the Porsche 911 Sport Classic (2022).

The “Porsche Pepita Edition” includes the iconic “Eames Plastic Side Chair Pepita Edition”, the elegant “ID Trim L Pepita Edition” and the compact “Petit Repos Pepita Edition” armchair. The latter two were designed by the renowned Milanese architect and designer Antonio Citterio.

The partnership is accompanied by a creative campaign designed by the internationally renowned fashion photographer and filmmaker Jonas Lindstroem. The use of the Pepita pattern as a graphic element creates fascinating motifs that emphasise the connection between Vitra furniture and Porsche models.

Behind the scenes of the photo shoot, the exquisite details of the “Porsche Pepita Edition by Vitra” were revealed. Each piece of furniture demonstrates the highest level of craftsmanship and quality of workmanship. The “Eames Plastic Side Chair Pepita Edition” impresses with its ergonomic design and the elegant combination of original Porsche Pepita fabric and white shell. The “ID Trim L Pepita Edition” office chair not only offers maximum seating comfort, but also an outstanding design with adjustable lumbar support and embossed historic Porsche crest. The compact “Petit Repos Pepita Edition” armchair impresses with its comfortable upholstery and the design accents of the double stitching.

Sales of the “Porsche Pepita Edition by Vitra” will start on Monday, 22 April 2024, at 9 a.m. CET exclusively online in the Porsche Shop and in the Porsche Design Online Shop.

Photos: Porsche & Jonas Lindstroem