Definition of timeless – the BMW Concept Touring Coupé

Prepare to be captivated by the world premiere of the BMW Concept Touring Coupé, as it takes center stage at the prestigious Concorso d’Eleganza Villa d’Este this year. This exceptional one-off two-seater, crafted for exclusive production, continues the legacy of legendary BMW classics, embodying the spirit of freedom and the joy of shared journeys on four wheels.

BMW Design has reimagined the traditional elegance of a sports car, introducing a stunning shooting brake concept that pushes boundaries. Inside, meticulously crafted leather surfaces from renowned Italian manufacturer Poltrona Frau create a truly luxurious ambiance. The rear compartment offers generous space for spontaneous getaways, with bespoke luggage tailor-made at the esteemed Schedoni leather workshop in Modena.

A Unique Tribute to Automotive Fascination


The world premiere of the BMW Concept Touring Coupé at the Concorso d’Eleganza Villa d’Este this year is a fitting tribute to the enduring allure of automobiles. Surrounded by classic automotive icons that have ignited passion for generations, this one-of-a-kind vehicle emerges in Cernobbio, Italy, embodying the timeless fascination of the automobile. Domagoj Dukec, head of BMW Design, explains, “The BMW Concept Touring Coupé celebrates the essence of Sheer Driving Pleasure. This highly emotive vehicle showcases the enduring passion that lies at the core of driving pleasure, both in the past and the future.”

“This highly emotive vehicle showcases the enduring passion that lies at the core of driving pleasure, both in the past and the future.”

Domagoj Dukec, head of BMW Design

The meticulously handcrafted BMW Concept Touring Coupé seamlessly blends traditional body aesthetics with the cutting-edge technology of a modern sports car. Its name and proportions pay homage to the iconic BMW 328 Touring Coupé, the victorious model of the 1940 Mille Miglia endurance race. The shooting brake concept draws inspiration from the beloved BMW 02 Series variants of the early 1970s, distinguishing itself with functionality. Symbolic elements, such as the model inscriptions, both inside and on the rear, pay homage to its historic predecessors. Powered by BMW’s signature six-cylinder in-line engine, this extraordinary vehicle epitomizes the essence of unadulterated Sheer Driving Pleasure, combining performance and refinement.

The BMW Concept Touring Coupé mesmerizes with its sculpted rear end, which seamlessly integrates the flowing roof contours and rear side panels, emphasizing the car’s athletic presence. From the side, the unmistakable shooting brake proportions, a hallmark of BMW design, are evident. The elongated hood, sleek roofline, and muscular rear section harmoniously combine to create a distinctive two-box design. The elongated side windows, featuring the characteristic Hofmeister kink, and flared rear wheel arches exude sporty elegance.

The exquisite Sparkling Lario exterior paintwork, a unique creation for the BMW Concept Touring Coupé, boasts grey-brown hues with embedded flakes of blue glass, resulting in a mesmerizing depth. Silver-bronze accents and the specially designed BMW kidney grille with longitudinal bars enhance its allure. The exclusive 20-inch front and 21-inch rear light-alloy wheels, featuring a 20-spoke radial design, continue the color accents with meticulous gold-colored surfaces, further accentuating the vehicle’s elegant sporty character.

Step into the interior of the BMW Concept Touring Coupé and experience the brand’s signature driver-centric cockpit, where every detail exudes meticulous craftsmanship and attention. The exquisite bi-color combination from Poltrona Frau, the esteemed Italian leather workshop, divides the interior horizontally, with a dark brown tone in the upper section, promoting focus during driving, and a light saddle brown in the lower section, creating a welcoming and warm atmosphere.

The artisanal character of the interior shines through in the precise perforations and braided leather straps adorning the seat valences and slide bar, seamlessly blending traditional craftsmanship with modern design principles.

Exemplary attention to detail extends to the exclusive luggage set, expertly crafted by the renowned Schedoni leather workshop in Modena. Comprising two spacious weekender bags, a smaller bag, and a garment bag, this custom-made ensemble harmonizes perfectly with the BMW Concept Touring Coupé, reflecting the vehicle’s elegance and style.

Get ready to immerse yourself in the captivating world of the BMW Concept Touring Coupé, where time-honored traditions meet cutting-edge innovation, resulting in a timeless masterpiece that ignites the imagination and unleashes the thrill of the open road.