
Clarity as an attitude – Audi’s new Concept C and the question of what is essential
When an automobile manufacturer presents a new design concept, communication often moves within a familiar field of tension:…
Read moreWhen an automobile manufacturer presents a new design concept, communication often moves within a familiar field of tension:…
Read moreA year between new beginnings and uncertainty. The ‘Great White Shark’ swallowed up entire generations of cinema-goers, disco…
Read moreIn 1984, a car rolled off the production line in Maranello that was not simply regarded as a further development of an existing…
Read morePfaffenhausen is located in the gently rolling hills of the Bavarian Allgäu, where cowbells set the pace and the horizon is…
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