Three Icons, One Team: FC Bayern, adidas, and MCM Bring Together Sports and Luxury
When soccer meets luxury fashion, the result is a collaboration with a unique character: adidas x FC Bayern x MCM brings together three German icons, combining athletic DNA with exclusive craftsmanship. The capsule collection is all about team spirit, individuality, and contemporary athleisure.
To mark MCM’s 50th anniversary and its two-year partnership with the FC Bayern women’s team, the collection features select leather goods, ready-to-wear pieces, and sneakers. The collection features highlights such as the Ottomar Weekender and the Stark backpack, which have been reimagined with the FC Bayern crest. The range is complemented by jerseys, training jackets, joggers, and sneakers that combine MCM’s iconic Cognac Visetos pattern with adidas’s signature three stripes.
The campaign also makes a statement: Photographed in Tokyo, FC Bayern players Lena Oberdorf, Magdalena Eriksson, and Edna Imade showcase the collection, which blends Japanese aesthetics with European soccer culture.
The result is a blend of heritage, sport, and luxury—created for everyone who wants to express their passion for soccer even off the field.
