{"id":95312,"date":"2022-03-30T10:01:28","date_gmt":"2022-03-30T10:01:28","guid":{"rendered":"https:\/\/www.secret-classics.com\/lotus-eletre\/"},"modified":"2022-04-04T08:55:03","modified_gmt":"2022-04-04T08:55:03","slug":"lotus-eletre","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/lotus-eletre\/","title":{"rendered":"Lotus Eletre"},"content":{"rendered":"\n

Lotus – hardly any other brand stands for lightweight sports cars as much as this British company. Company founder Anthony Colin Bruce Chapman had a simple credo for this vehicle: “Simplify and add lightness.” Even after his death, his successors at the top of the company stuck to this. Vehicles such as the Elan, the Esprit or the Elise proved for years that such sports cars have a worldwide fan base. However, Lotus still moved closely along the precipice of bankruptcy. New developments cost a lot of money, especially if you do things differently than other manufacturers. In 1996, the Malaysian Proton Group took over the helm and gave Lotus more financial leeway. Ten years ago, DRB-HICOM, a Malaysian group, bought Proton including Lotus. Since May 24, 2017, 51 percent of the company’s shares have belonged to Geely of China.<\/p>\n\n\n\n

Entry into the SUV market<\/h3>\n\n\n\n

This is exactly where Lotus’ corporate story begins to tip. Instead of continuing to uphold tradition and refine it using modern manufacturing techniques, Geely decided to make a shift towards the rest of the car world. As the rest of the car world was simultaneously moving towards electric mobility, it was clear also clear that the company would sooner or later abandon its focus on sports cars. With the Eletre presented yesterday, this step has now also been taken. Like Bentley, Rolls-Royce, Lamborghini and soon Ferrari, Lotus is moving into the SUV market with this model. The only difference between the Eletre and the aforementioned competitors is that it is a purely electrically powered SUV. This makes it the second new Lotus to dispense with a conventional combustion engine. The first is the Evija supercar, which will soon go into series production.<\/p>\n\n\n

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