{"id":8592,"date":"2020-02-13T00:00:00","date_gmt":"2020-02-13T00:00:00","guid":{"rendered":"https:\/\/www.secret-classics.com\/50-years-of-lamborghini-jarama\/"},"modified":"2020-10-09T08:18:02","modified_gmt":"2020-10-09T08:18:02","slug":"50-years-of-lamborghini-jarama","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/50-years-of-lamborghini-jarama\/","title":{"rendered":"50 Years of Lamborghini Jarama"},"content":{"rendered":"\n

Lamborghini’s fighting bull breeding facility in Sant’Agata Bolognese is nowadays known worldwide. Although no cattle for bullfighting grow here, there are highly potent sports cars. When the brand wasn’t even ten years old, it was still in the discovery phase. The Miura was one of the first brands to enter the supercar segment. At the same time, however, there was something that no longer exist in today’s model portfolio: a 2+2-seater sports car. Starting with the 400 GT 2+2, which emerged from the original model 350 GT, the company moved on to the Islero, which was still technically based on the 400 GT but had a completely new look. In addition, the four-seater Gran Turismo model series Espada debuted in 1968 as well as the small V8 entry-level sports car Urraco. As a result, the sales figures of the Islero collapsed, as the clientele obviously wanted more avant-garde design. In addition, it no longer met the increasingly strict emission and safety regulations in the USA. Lamborghini therefore developed a successor model as a ‘distinguished Gran Turismo for the established business man’.

It made its debut as the Jarama at the Geneva Motor Show in 1970. Company founder Ferruccio Lamborghini described it as “the best compromise between the Miura and the Espada”. However, this was apparently not the impression the target customer group had. The Jarama remained the equivalent of a human wallflower. When the Miura was replaced by the wedge-shaped and sensational Countach, the status of the Jarama didn’t improve at all. It was also during this time that the worldwide oil crisis occurred. The resulting sales difficulties for high-performance cars affected small companies such as Lamborghini in particular, which led to a split between the sports car and tractor divisions and the sale of both in 1972. While the Same Group (today Same Deutz-Fahr) continued the tractor production, the sports car division went to the entrepreneurs Ren\u00e9 Leimer and Georges-Henri Rossetti from Switzerland. They tried to make Lamborghini profitable again and therefore cut down the model range, the Jarama being the very first to be discontinued in 1976. Due to some financial problems, the completion of the last few cars was delayed until 1978. At that time Lamborghini was already in the process of insolvency, which was ended in 1980 by the purchase of Patrick Mimran.


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