{"id":75767,"date":"2021-07-26T13:27:39","date_gmt":"2021-07-26T13:27:39","guid":{"rendered":"https:\/\/www.secret-classics.com\/?p=75767"},"modified":"2021-08-03T07:11:49","modified_gmt":"2021-08-03T07:11:49","slug":"50-years-of-mercedes-benz-300-sel-6-8-amg","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/50-years-of-mercedes-benz-300-sel-6-8-amg\/","title":{"rendered":"50 Years of Mercedes-Benz 300 SEL 6.8 AMG"},"content":{"rendered":"\n

Nowadays, Mercedes-AMG is a wholly owned subsidiary brand of Daimler AG and is responsible for the sporty model derivatives from Stuttgart. However, whether many drivers of the modern vehicles know the background of the company may be doubted. Even the meaning of the abbreviation AMG has been forgotten in many places. Yet it provides information about the company’s founders and the place where it all began: Hans Werner A<\/strong><\/em>ufrecht and Erhard M<\/em><\/strong>elcher founded AMG on June 1, 1967 in G<\/strong><\/em>ro\u00dfaspach, east of Ludwigsburg in Germany. In the early years, the company focused on engine tuning, with the main emphasis on Mercedes-Benz vehicles. With specially developed cylinder heads, sharper camshafts, finely balanced crankshafts and similar classic means of mechanical processing, AMG achieved significantly higher engine outputs. In 1976, the company, which had grown considerably in the meantime, moved to Affalterbach. <\/p>\n\n\n\n

Tuning was unthinkable for Mercedes-Benz<\/h3>\n\n\n\n

From 1990, there was a cooperation agreement with Mercedes-Benz, through which jointly developed models were sold through the official dealer network of the Stuttgart brand. Subsequently, Daimler AG took over parts of the company in 1998 and the complete shares in 2005. A renaming to Mercedes-AMG GmbH makes it clear that there is a direct connection to Mercedes-Benz and Daimler AG. This successful partnership, however, wasn’t yet conceivable in the 1960s and 70s. Tuning and performance enhancements were unthinkable for the Swabian brand with the star on its radiator. The target customer profile was more likely to be gentlemen of a certain age who worked in the upper echelons of large industrial companies. Alternatively, royals or governments were also likely to buy a Mercedes-Benz. All the more surprising was the market launch of the 300 SEL 6.3, whose additional numbers indicated the displacement of the huge V8 engine. Despite comfort suspension, owners could annoy Porsche drivers with this sedan.<\/p>\n\n\n

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