{"id":62523,"date":"2021-02-10T16:17:39","date_gmt":"2021-02-10T16:17:39","guid":{"rendered":"https:\/\/www.secret-classics.com\/?p=62523"},"modified":"2021-02-28T20:20:28","modified_gmt":"2021-02-28T20:20:28","slug":"tag-heuer-and-porsche","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/tag-heuer-and-porsche\/","title":{"rendered":"TAG Heuer and Porsche"},"content":{"rendered":"\n

TAG Heuer and Porsche are starting a new cooperation. This is described by both sides as “the strongest partnership ever between a carmaker and a watch brand”. Both companies can look back on a long tradition in motorsport. Likewise, each has strong families behind the brand core. TAG Heuer’s history goes back to Edouard Heuer, who produced the world’s first chronograph. At the sports car manufacturer, it was Ferdinand Porsche and his son Ferry who made the surname famous. They have also been using the Italian word ‘Carrera’ for various models for decades. Porsche since a victory in the Carrera Panamericana race in Mexico in 1954 and TAG Heuer since their invention of a racing watch in 1963. Now, Porsche and TAG Heuer are coming together. To celebrate the start of this cooperation, the TAG Heuer Carrera Porsche Chronograph will be released soon.<\/p>\n\n\n\n

Fr\u00e9d\u00e9ric Arnault on the cooperation<\/h3>\n\n\n\n

Fr\u00e9d\u00e9ric Arnault, CEO of TAG Heuer, sums up his emotions as follows: “TAG Heuer and Porsche share a common history and values, but above all a common attitude. Like Porsche, we are always looking for something new and better, for the ultimate in performance. With this partnership, TAG Heuer and Porsche are finally joining forces after decades of encounters and will create unprecedented experiences and products for customers and fans of both brands who share our values and enthusiasm.”<\/p>\n\n\n

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