{"id":34597,"date":"2020-04-14T00:00:00","date_gmt":"2020-04-14T00:00:00","guid":{"rendered":"https:\/\/www.secret-classics.com\/120-years-of-mercedes-as-a-brand\/"},"modified":"2020-10-09T11:57:07","modified_gmt":"2020-10-09T11:57:07","slug":"120-years-of-mercedes-as-a-brand","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/120-years-of-mercedes-as-a-brand\/","title":{"rendered":"120 Years of Mercedes as a brand"},"content":{"rendered":"\n

Actually, parents shouldn’t have favorites among their own children. However, there would then not be a brand name in this form that is known worldwide today. We take a brief look at the life of Emil Jellinek. He wasn’t only a diplomat from Austria-Hungary, but also a very successful businessman despite his rather poor school education. He began by selling insurances and finally used the contacts he had made with the moneyed aristrocracy during the winter on the Riviera to get these people new cars. He himself was infected with the car virus early on. A tricycle by De Dion-Bouton was followed in his yard by a L\u00e9on-Boll\u00e9e Voiturette and a motor carriage by Benz. In 1896, he heard about the Daimler-Motoren-Gesellschaft (DMG) for the first time and travelled to Cannstatt in Germany specifically to be shown the workshop and vehicles by Gottlieb Daimler and Wilhelm Maybach. This led to Jellinek selling cars from DMG on the south coast of France from 1898 onwards and also taking part in races for advertising purposes. Already then he appeared in the starting lists as ‘Monsieur Merc\u00e9d\u00e8s’. It should be mentioned at this point that his first marriage produced the sons Adolph and Fernand Raoul as well as his daughter Merc\u00e9d\u00e8s Adrienne Ramona Manuela. He was particularly fond of his daughter, who reminded him of his wife Rachel, who died in 1893. Although his second marriage produced three more sons a another daughter, they never achieved the status of Merc\u00e9d\u00e8s.

Because he was so enthusiastic about his first daughter, Emil Jellinek suggested the name Mercedes as a product designation to DMG, which was implemented from 1900 onwards, first with a newly developed engine an finally with a car. Up to this time, the models had only carried technical designations. However, a sonorous name sells better, which Jellinek recognised early on. At the same time he was given a seat on the company’s supervisory board and ordered 36 vehicles, subject to the condition that they be sold exclusively in France, Belgium, Austria-Hungary and the USA by him. In 1902 the DMG registered ‘Mercedes’ as an official trademark and had the name legally protected. Another year later Emil Jellinek changed his surname to ‘Jellinek-Merc\u00e9d\u00e8s’ and built a second Villa Mercedes in Nice for his family, which served as his main residence in addition to the first Villa Mercedes in Vienna. His interest in automobiles finally waned and he concentrated more on his consular activities.<\/p>\n\n\n

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