{"id":27681,"date":"2018-07-02T00:00:00","date_gmt":"2018-07-02T00:00:00","guid":{"rendered":"https:\/\/www.secret-classics.com\/60-years-of-maserati-eldorado\/"},"modified":"2020-10-02T18:29:08","modified_gmt":"2020-10-02T18:29:08","slug":"60-years-of-maserati-eldorado","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/60-years-of-maserati-eldorado\/","title":{"rendered":"60 Years of Maserati Eldorado"},"content":{"rendered":"\n

In today’s motorsport world they are a fixed image: sponsors. Whether beverage producers, mobile operators or until a few years ago the big tobacco companies, all racing cars shine in the colors of their main sponsors. That was not always the case. At the beginning of the motorsport age, about 120 years ago, each nation received their own color assigned by the motorsport authorities. So it came to British Racing Green, Italian Red or White for German race cars, later changed to Silver shortly before World War 2. Incidentally, it was not about the birth countries of the drivers, but about the origin of the respective car manufacturers as well as the private teams (mainly after the war). How did it come to today’s sticker crowd?

The general beginning happened, where else, in the USA. There small private teams at the Indy 500 began renting space on their racing cars to companies outside the racing circus to better finance their costs. A famous example from the sports car world is the Porsche 550 Spyder from Carrera Panamericana 1954. This trend spilled into Europe for the first time in 1958 in Italy. There, the industrialist Gino Zanetti commissioned a formula race car at Maserati, which was to be painted according to his wished in the colors of his ice cream brand ‘Eldorado’. The intended purpose was the ‘Trofeo dei due Mondi’ (race of the two worlds), organizes by the Italian Automobile Club on the track in Monza. It was a 500-mile race, inspired by the Indianapolis 500, to which participants from Europe and the US were invited.<\/p>\n\n\n

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