{"id":1856,"date":"2020-07-29T00:00:00","date_gmt":"2020-07-29T00:00:00","guid":{"rendered":"https:\/\/www.secret-classics.com\/110-years-of-audi-type-a\/"},"modified":"2020-10-10T08:56:11","modified_gmt":"2020-10-10T08:56:11","slug":"110-years-of-audi-type-a","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/110-years-of-audi-type-a\/","title":{"rendered":"110 Years of Audi Type A"},"content":{"rendered":"\n

The early days of the Audi brand provide material for one or two novels. Strictly speaking, it all began back in 1899, when August Horch, after an apprenticeship in the forge of Benz & Cie. and an engineering apprenticeship at the Mittweida Technikum (Technical Center), founded the ‘A. Horch & Cie.’ together with the entrpreneur Salli Herz in Cologne-Ehrenfeld as a workshop for automobiles. Only one year later they developed their first own car ‘Modell 1’. Due to various orders, an expansion of the business became necessary, but this was impossible at the location in Cologne. Moritz Bauer from the mechanical engineering company Bauer & Lange took part and thus financed a move to Reichenbach im Vogtland in 1901. However, the entrepreneurs already resident there ensured that no expansion of the company premises was possible here either. Thus Horch moved to Zwickau only two years later with the help of other businessmen. There he had the company ‘August Horch & Cie. Motorenwerke AG’ entered in the commercial register on 10 May 1904.

In the following years the factory expanded more and more due to increasing order numbers. However, there was also increasing friction between August Horch and the management he had hired, who had completely different ideas about the company’s objectives and finally caused the company founder to leave his own company. In cooperation with some investors, August Horch then founded the ‘August Horch Automobilwerke GmbH’ in the immediate vicinity on 19 July 1909, which led directly to a legal dispute about the rights to the name with his original company. This could only be settled when the son of the befriended entrepreneurial family Fikentscher had the idea to translate the surname into Latin. The German imperative ‘Horch!’ thus became ‘Audi’, which led to the company being renamed ‘Audi Automobilwerke GmbH Zwickau’ on 25 April 1910 and five years later to ‘Audiwerke AG Zwickau’.<\/p>\n\n\n

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