{"id":17722,"date":"2019-06-19T00:00:00","date_gmt":"2019-06-19T00:00:00","guid":{"rendered":"https:\/\/www.secret-classics.com\/chevrolet-apache-c10-from-honda\/"},"modified":"2020-10-06T13:27:22","modified_gmt":"2020-10-06T13:27:22","slug":"chevrolet-apache-c10-from-honda","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/chevrolet-apache-c10-from-honda\/","title":{"rendered":"Chevrolet Apache C10 from Honda"},"content":{"rendered":"\n

Sometimes coincidences write the best stories. One of these coincidences led a few employees of American Honda Motor Co. Inc. (AHM) into the showroom of a Chevrolet dealer in the early 1960s. There they ordered a fleet of Apache C10 pickups. What may seem strange from today’s point of view, was then essential for the still small Japanese brand Honda to deliver their latest motorcycles and scooters in Southern California. At Chevrolet they might not have guessed that with these small fleet of commercial vehicles they helped to support a competitor, which years later torpedoed the sale figures of the American car industry. AHM opened its first US office in 1959 at 4077 Pico Blvd., Los Angeles. In 1961, a b\/w picture with one of the Chevrolets was shot right in front of it.

Today, probably none of the vehicles from Honda’s fleet exist anymore. Nevertheless, the Japanese manufacturer wanted to present such a pickup again on the occasion of their 60th anniversary in the USA. They set out to find a suitable restoration object and finally found one. To make the equipment and paint as authentic as possible, they dug up old pictures from their US archive and also talked to early employees. The painted logos and letterings were used by company salesmen delivering motorcycles to dealers to sell on a consignment basis. Already in 1965 Honda became the best-selling motorcycle brand in the US with a market share of almost 72 percent.<\/p>\n\n\n

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