{"id":105309,"date":"2025-05-07T13:18:19","date_gmt":"2025-05-07T13:18:19","guid":{"rendered":"https:\/\/www.secret-classics.com\/design-instead-of-bass-bugatti-moves-into-berlins-techno-club-icon\/"},"modified":"2025-05-07T13:18:58","modified_gmt":"2025-05-07T13:18:58","slug":"design-instead-of-bass-bugatti-moves-into-berlins-techno-club-icon","status":"publish","type":"post","link":"https:\/\/www.secret-classics.com\/en\/design-instead-of-bass-bugatti-moves-into-berlins-techno-club-icon\/","title":{"rendered":"Design instead of bass: Bugatti moves into Berlin&#8217;s techno club icon"},"content":{"rendered":"\n<p>Bugatti has opened a new chapter in the pulsating field of tension between tradition and avant-garde &#8211; and has chosen a remarkable location for it: a listed industrial building in the heart of Berlin, which now serves as the French luxury brand&#8217;s new design studio. Where turbines once supplied the Berlin subway with electricity and basses echoed through the walls of a techno club in the 1990s, the future of the automobile is now being created at the highest aesthetic level.<\/p>\n\n\n\n<p>The new <strong>Bugatti Design Studio<\/strong> is far more than just a creative workplace &#8211; it is a tribute to the era of great design and at the same time a window into tomorrow. On 1,100 square meters, a thoroughly composed space unfolds in which historical materials such as original ceramic tiles and cast-iron staircases meet state-of-the-art technologies. This deliberate contrast gives the studio an almost meditative atmosphere that not only supports creative processes, but celebrates them.<\/p>\n\n\n\n<p>Against this backdrop, designers from 22 countries work together on the further development of the Bugatti design language &#8211; from exterior and color &amp; trim to virtual 3D modeling. The once hand-molded clay models are now giving way to immersive VR simulations that bring every detail of a future vehicle to life with the utmost precision. Head trackers, CAD data, virtual spaces &#8211; the digital blends seamlessly with the analog here.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center\">In a city that is constantly reinventing itself, this place is a silent commitment to timelessness.<\/h1>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But despite all the future technology, Bugatti remains committed to its artisanal origins. Sketches are drawn by hand, materials are tested haptically, color worlds are curated. And when a customer is invited to create their own personal vehicle together with the designers, a process begins that is as artistic as it is individual. Colors, fabrics, details &#8211; nothing is random. Everything is an expression of personal taste and a shared vision.<\/p>\n\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"105292\" src=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/03-BUGATTI-New-Design-Studio-Berlin-683x1024.jpg\" alt=\"\" class=\"wp-image-105292\" srcset=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/03-BUGATTI-New-Design-Studio-Berlin-683x1024.jpg 683w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/03-BUGATTI-New-Design-Studio-Berlin-200x300.jpg 200w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/03-BUGATTI-New-Design-Studio-Berlin-768x1152.jpg 768w, 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https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/04-BUGATTI-New-Design-Studio-Berlin-50x76.jpg 50w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/04-BUGATTI-New-Design-Studio-Berlin.jpg 1577w\" sizes=\"(max-width: 673px) 100vw, 673px\" loading=\"lazy\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"2400\" data-id=\"105296\" src=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin.jpg\" alt=\"\" class=\"wp-image-105296\" srcset=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin.jpg 1600w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin-200x300.jpg 200w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin-683x1024.jpg 683w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin-768x1152.jpg 768w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/09-BUGATTI-New-Design-Studio-Berlin-50x75.jpg 50w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1594\" height=\"2400\" data-id=\"105304\" src=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1.jpg\" alt=\"\" class=\"wp-image-105304\" srcset=\"https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1.jpg 1594w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1-199x300.jpg 199w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1-680x1024.jpg 680w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1-768x1156.jpg 768w, https:\/\/www.secret-classics.com\/wp-content\/uploads\/2025\/05\/02-BUGATTI-New-Design-Studio-Berlin-1-50x75.jpg 50w\" sizes=\"(max-width: 1594px) 100vw, 1594px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This makes the studio not only a creative workshop, but also a stage for individuality. Every work table is movable, every light source finely adjustable &#8211; a space that changes depending on what is to be created in it. And sometimes this stage also becomes a salon: when Bugatti invites customers, friends and design enthusiasts to celebrate the brand&#8217;s newly created home.<\/p>\n\n\n\n<p>Photos: BUGATTI<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bugatti has opened a new chapter in the pulsating field of tension between tradition and avant-garde &#8211; and has chosen a remarkable location for it: a listed industrial building in the heart of Berlin, which now serves as the French luxury brand&#8217;s new design studio. Where turbines once supplied the Berlin subway with electricity and [&#8230;]<\/p>\n","protected":false},"author":7,"featured_media":105290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[352,723,725,724,726],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design instead of bass: Bugatti moves into Berlin&#039;s techno club icon - Secret Classics<\/title>\n<meta name=\"description\" content=\"Where turbines once supplied the Berlin subway with electricity and basses echoed through the walls of a techno club in the 1990s, the future of the automobile is now being created at the highest aesthetic level.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.secret-classics.com\/en\/design-instead-of-bass-bugatti-moves-into-berlins-techno-club-icon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design instead of bass: Bugatti moves into Berlin&#039;s techno club icon - 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